Road Signs

Is it amazing that some signs grab your attention? I don't know if its colors, image or the message but when you notice a sign, you'll notice it. Signs can make you laugh, wonder, think or desire a product/service.
I pass by this road sign almost everyday and didn't notice funny message in it. You'll see what i mean when you see the photo.























Hint: Close your eyes and say "Gallup Thru Traffic".
Photo: Albuquerque west bound on I-40.